visual merchandising & brand style guidelines

A stunning and functional store design can be quickly undermined by poor product display and a strong brand can be diluted through misuse. To maximise your return on design and fitout investment you need to ensure your staff are properly informed and trained on how to work with the product and brand to support the organisations’ message and market positioning. Forward Thinking Design can provide you with clear, easy to understand, illustrated Visual Merchandising and Brand Style Guides. We can train your staff to become self-sufficient in implementing these guidelines in store or we can be retained to manage your ongoing presentation.

Our VM and Brand Style Guide Services include:

  • Audits of existing stores to identify ways to improve product presentation, sight lines, adjacencies, add-ons and upselling
  • Audits of cafes, restaurants and service based businesses for improvements in customer experience and visual presentation
  • Visual Merchandising Plans and Guidelines
  • Visual Merchandising Training
  • Regular and seasonal in-person Visual Merchandising Services
  • Audits of existing brand strength, use and visual identity management to identify ways to update and improve brand impact