Brand & Business Strategy

A failure to research and plan is a plan to fail.

We’re called ‘Forward Thinking’ for a reason. Our minds are set on ensuring the future of your business by helping you to really understand the identity and preferences of your ideal customer/audience, and the context in which you operate. Both new startups and existing brands in retail, hospitality and commercial markets, bring FTD on board to dig deeply into the strengths, opportunities, weaknesses and threats associated with their new fitout and branding projects, and expansions. We undertake real-life, down to earth qualitative research, at a fraction of the cost of most market research firms, and help you to set up a design and fitout strategy focussed on capitalising on niche opportunity and the unspoken desires of your ideal target market. From here we collaborate with you to build a strong and clear design brief and to position your business optimally for future return on investment. All Research and Strategy services are overseen by our Principal; an award winning entrepreneur herself with over a decade of coal-face business management and brand positioning experience.

Our Research and Strategy services cover:

  • Bringing a critical external eye to existing businesses and locations to help you make improvements to your design, fitout, branding, positioning and operation, from the consumer point of view
  • Consumer observation and research
  • Ideal customer identification and analysis
  • Competitor and market analysis
  • S.W.O.T analysis for general brand positioning and site selection
  • Staff and stakeholder consultation to determine vision, direction, positioning, culture and opportunities for improvement
  • Staff consultation to improve buy-in and support for new initiatives and expansion
  • Creation of vision and positioning statements
  • Location based demographic research to promote effective site selection
  • Location based regulatory approval process identification
  • Business case ‘pitch’ presentations to take to support negotiations with potential Lessors
  • Brand Strategy for graphic design and marketing planning
  • Brand Strategy for fitout design