CUSTOMER EXPERIENCE

ASKING FRIGHTENING QUESTIONS I’ve read recently that Melbourne restaurant Lentil As Anything’s system of ‘Pay What You Think it’s Worth’ is being applied in other business sectors, as an attempt at gaining a competitive edge in these cut-throat times.  Whether we agree with this payment model or not, it does challenge us to examine our …

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ENGAGING CUSTOMERS

HAIR OF THE DOG & THE AFFLUENCE HANGOVER Customers have enjoyed years of relative affluence allowing them to pursue immediate satisfaction of their needs and desires.  People are addicted to the power of purchasing to feel good.  Retail figures show that even in tight times this addiction to satisfaction is never entirely dead.  Aspirational consumers …

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