ABODE BISTRO & BAR BRAND & FITOUT STRATEGY & DESIGNPARKROYAL HOTEL, DARLING HARBOUR
150 DAY ST
SYDNEY, NSW BACK TO PROJECTS
CLIENT: PARKROYAL HOTEL DARLING HARBOUR, PAN PACIFIC HOTEL GROUP
FITOUT BUDGET: $1.2 million
SCOPE: Full design thinking process for the creation of a new brand and business strategy and fitout design. Process included extensive market research, SWOT analysis, strategy and ideation. Client staff were engaged in the layout designs of the bars and commercial kitchen to ensure best practice ergonomics and flow. The brief was to design a relaxed restaurant/bar to have the comforts of home so that guests feel at ease when dining. The project also required international guests to be given a taste of local culture.
TESTIMONIAL: “Forward Thinking Design was engaged by PARKROYAL to create a full concept for a new dining experience. I have no doubt that the design & appeal of this unique dining outlet will be successful for the hotel & the wider Sydney dining public which is on no small part due to the team at Forward Thinking Design” Paul Flett, Hotel Manager