Club Catalina Strategy & Building Master Plan Co-Design

CLIENT: CLUB CATALINA GOLF CLUB

SCOPE: Following FTD’s advice; to consider long term strategic planning upon which to base a grander vision for the club’s improvement, Club Catalina engaged FTD to guide their Board and management through creating a Building Master Plan. FTD’s scope of works included leading the club through market and stakeholder research, co-designing a 3 year strategy for re-positioning the club in its marketplace, and planning the overall improvement of the clubhouse and its surrounding facilities in order to achieve a more competitive long-term future.

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