Projects

vanessacullen.com Website Design, Personal Branding and Experience Co-Design Experiment

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FTD FOUNDED CO-DESIGN PROJECT SCOPE: Collaboration with Torrens University/Billy Blue Design final year graphics and marketing students on a “live brief” to create personal branding and a website to showcase our Principal, Vanessa’s, services as a mentor, facilitator and speaker. The students developed Vanessa’s brand under her supervision (and under that of their wonderful lecturer […]

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Club Catalina Strategy & Building Master Plan Co-Design

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CLIENT: CLUB CATALINA GOLF CLUB SCOPE: Following FTD’s advice; to consider long term strategic planning upon which to base a grander vision for the club’s improvement, Club Catalina engaged FTD to guide their Board and management through creating a Building Master Plan. FTD’s scope of works included leading the club through market and stakeholder research,

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